Having a whistleblowing system in place is only the first step—what truly makes it effective is how well people know about it and feel encouraged to use it. Internal communication plays a key role in building awareness and trust around reporting tools. Many employees are hesitant to speak up, not because they don’t care, but because they’re unsure how the system works, whether their identity will be protected, or if their report will lead to action. That’s where a clear and consistent communication campaign can make a real difference. Regular reminders through internal newsletters, posters in shared spaces, onboarding presentations, and short video explainers can help break down fear and confusion. Introducing the reporting channel with messages from leadership reinforces that speaking up is supported, not punished. Using straightforward language, visual examples, and answers to common concerns helps employees see the system as something practical and accessible—not just legal compliance. A successful campaign is one that normalizes the act of reporting, explains the benefits for the organization, and shows that every voice matters. When communication is clear and ongoing, reporting becomes part of the culture, not just a tool in the background.
